The effect of alcohol on skin and aging – what do scientific studies show?
The end of the year is full of sparkling moments – Halloween, Christmas parties, and New Year's celebrations, where glasses are often raised in toasts. However, during the festive season, it's worth taking a moment to consider how these joyful moments actually affect our skin's well-being.
When we talk about natural beauty and skin health, we cannot overlook how alcohol affects the body's internal processes. Alcohol consumption is often associated with moments of relaxation and socializing, parties and laughter, but it also has a hidden impact on our body – especially the skin. For both men and women, alcohol affects the skin's moisture balance, elasticity, complexion, and aging process.
Below is a science-based overview of how alcohol changes skin condition and what differences emerge between genders.

1. Oxidative stress and cell damage
The breakdown of alcohol produces free radicals, or reactive oxygen species (ROS), which damage cells and accelerate skin aging. These compounds break down collagen and elastin – proteins responsible for skin strength and elasticity.
Interesting fact:
Studies have shown that heavy drinkers have up to 40% less glutathione in their skin – one of the most important antioxidants that protects cells from oxidative stress (PMC, 2024). Its deficiency makes the skin dull and reduces its natural protective ability.
2. Dehydration or skin dryness
Alcohol acts as a diuretic, increasing fluid excretion from the body. This results in drier skin, which appears dull, with deeper wrinkles, and a weakened skin barrier.
At MaiWistik, we recommend supporting the skin's moisture balance and protective layer with Happik meadowsweet and horsetail face cream maiw or Curetik restorative balm. These two work synergistically – Happik helps bind moisture, while Curetik soothes and strengthens the skin, helping to restore its natural vitality and radiance.
Interesting fact:
One study found that after 24 hours of moderate alcohol consumption, skin moisture levels decreased by up to 30% and recovery took over two days (PubMed, 2024).

3. Inflammation and vasodilation
Alcohol causes blood vessel dilation, leading to skin redness and, over time, the appearance of visible capillaries. It can also trigger inflammatory processes that exacerbate skin conditions such as rosacea and acne.
Interesting fact:
In patients with rosacea who consumed alcohol more than 3 times a week, the risk of symptom exacerbation increased by 43% (PMC, 2024).
4. Decrease in collagen and elasticity
Alcohol inhibits collagen synthesis and promotes its breakdown. Over time, the skin's regenerative capacity decreases, and the face may lose tone and "fullness."
Interesting fact:
A study on mice observed that regular alcohol consumption reduced skin collagen production by up to 35% and increased wrinkle depth within just 12 weeks (PMC, 2024).
5. Impact on sleep and hormones
Alcohol disrupts sleep quality, which in turn reduces the skin's ability to regenerate overnight. It also affects the balance of stress hormones, which can increase inflammatory processes and influence sebum production.
Interesting fact:
A study published in Sleep found that just one glass of wine before bed reduced the duration of deep sleep by almost 20% (Medical News Today, 2024). Less deep sleep means the skin does not recover sufficiently during the night.
6. Nutrient deficiency
Long-term alcohol consumption impairs nutrient absorption and leads to a deficiency of essential vitamins (A, C, E) and minerals. These, however, are vital for skin health and radiance.
Interesting fact:
Studies have found that chronic alcohol consumers lose up to 50% of their body's vitamin C stores, and their skin's antioxidant defense is significantly weakened (PMC, 2024).
7. Increased skin cancer risk
Studies show that alcohol consumption increases the risk of certain types of skin cancer, including basal cell and squamous cell carcinoma, and melanoma.
This is linked to acetaldehyde produced during alcohol metabolism, oxidative stress, and impaired DNA repair.
Interesting fact:
A meta-analysis involving more than 200,000 participants found that daily alcohol consumption increased the risk of melanoma by 20% compared to non-drinkers (PMC, 2023).

How does alcohol affect women and men differently?
Here, physiological differences come into play. Women generally have a smaller amount of body fluid and less alcohol-breaking enzyme (alcohol dehydrogenase), which causes blood alcohol content to rise faster than in men. This means that for the same amount, damage may manifest earlier in women (MDPI, 2023).
Interesting fact:
A study showed that women who consumed more than 8 drinks per week had a 15% reduction in skin elasticity and more frequent visible blood vessels and under-eye puffiness (PMC, 2019).
Men have greater muscle mass and more water in their bodies, which can slightly dilute the concentration of alcohol in the blood. However, because men often consume alcohol more frequently and in larger quantities, they tend to exhibit more long-term effects – such as a grayish skin tone, dilated capillaries, and changes in skin structure.
A study conducted in Japan found that men who regularly drank more than 5 drinks per week had a 1.8 times increased risk of skin dryness and pigmentation disorders compared to non-drinkers (PubMed, 2023).
Based on research, alcohol consumption is clearly associated with accelerated skin aging. What to remember during the festive season:
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Every glass of alcohol can affect the skin's moisture and radiance.
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Skin recovers more slowly if sleep is disturbed.
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After parties, it's worth focusing on a balance of water, antioxidants, and clean food – so that the glow doesn't disappear with the champagne bubbles.
- To support your skin's moisture levels, use water-free products, which you can find in our e-shop.
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