Media and Content Creation: Face Yoga, Natural Cosmetics, and Medicinal Plants

Face yoga, natural cosmetics, and medicinal herbs are increasingly popular as people seek more natural ways to support beauty, health, and inner balance. MaiWistik shares its knowledge and experiences through articles, interviews, columns, and practical content creation, combining natural therapy, conscious skincare, and face yoga into a holistic approach.

Mai-Liis Kivistik, the creator of MaiWistik, is a natural therapist, face yoga instructor, trainer, and advocate for natural beauty. Her writings and media contributions help bring complex topics of well-being, skincare, and the plant world to readers in a simple, practical, and inspiring way.

What topics does MaiWistik create content about?

MaiWistik's content creation focuses on natural beauty, conscious self-care, and practical advice that people can truly use in their daily lives. Our goal is not just to share information, but to help readers understand how small, consistent habits can support the balance of skin, body, and mind.

Face yoga and natural facial care

Face yoga exercises have proven to be effective and non-invasive tools for reducing mimic lines, relaxing tense facial muscles, and invigorating blood circulation. They help restore the face's natural radiance and tone without injections or chemical interventions.

Through articles and media content, we explain how face yoga exercises can help reduce tension in the jaw area, stimulate blood circulation, support the face's natural radiance, and bring more awareness to daily self-care.

MaiWistik writes about face yoga in a practical and understandable way: how to start, which exercises to do for the eyes, jawline, cheeks, or neck, and how to create a simple routine that fits into a busy lifestyle.

Natural cosmetics and clean skincare

More and more people are looking for alternatives to conventional cosmetics, wanting to avoid synthetic ingredients, allergens, and harsh chemicals. Natural cosmetics are not just a trend but a lifestyle that values pure ingredients, ethical production, and natural balance.

MaiWistik's content creation helps explain how to choose natural products suitable for your skin type, why oils and balms can be a valuable part of a skincare routine, and how to gently support dry, tired, sensitive, or imbalanced skin.

Medicinal herbs and natural therapy

Medicinal herbs are an important part of natural well-being in MaiWistik's world. Our writings bring together folk medicine, modern natural therapy, and practical daily life. We share advice on how to use plants consciously in skincare, self-care, and seasonal rituals.

Whether the topic is meadowsweet, yarrow, chamomile, oregano, nettle, or other native plants – MaiWistik's goal is to bring the power of plants closer to people in a simple, safe, and inspiring form.

Why include MaiWistik in media or content creation?

MaiWistik combines practical experience, knowledge of natural therapy, face yoga instruction, and the creation of natural cosmetics based on Estonian medicinal herbs. This allows for a holistic approach to beauty and well-being – not just external appearance, but also lifestyle, habits, stress, sleep, nutrition, skincare, and self-care.

• Clear and practical writing style, suitable for blogs, magazines, and news portals.
• Strong experience in face yoga, natural cosmetics, medicinal herbs, and natural beauty.
• Ability to make complex well-being and skincare topics understandable to readers.
• Authentic experience in creating its own natural cosmetics brand and face yoga programs.
• Warm, educational, and inspiring approach that resonates with conscious readers.

Where can you read MaiWistik's articles and thoughts?

MaiWistik has shared knowledge in several Estonian publications and channels:

• Starting in 2025, a weekly column "Loomulik Ilu" (Natural Beauty) will appear on Alkeemia.ee.
• In the summer of 2022, a medicinal herbs column appeared weekly in Naisteleht magazine.
• From 2020–2022, MaiWistik published monthly yoga exercise guides in Kodutohter magazine to support people in their home practice.

In addition, MaiWistik's previous articles can be found in various magazines and publications, as well as on our blog, where we cover face yoga, skincare, natural cosmetics, medicinal herbs, nervous system balance, and natural beauty.

We have also thoroughly introduced face yoga and natural beauty topics on television, including shows and channels such as Reporter, TV3 Seitsmesed, Terevisioon, Prillitoos, Telehommik, and Buduaar.

Collaboration Opportunities

MaiWistik is open to media and content creation collaborations concerning natural beauty, face yoga, natural cosmetics, medicinal herbs, skincare, the impact of stress on the body, conscious self-care, and holistic well-being.

Possible forms of collaboration:

• articles and expert comments;
• interviews and podcasts;
• guest columns and regular content stories;
• brand and educational content creation;
• workshops, lectures, and practical presentations on face yoga or natural cosmetics.

If you are looking for a content creator, expert, or collaboration partner who can talk about face yoga, natural cosmetics, and medicinal herbs simply, warmly, and consciously, please write to us.

For collaboration inquiries, please contact: info@maiwistik.eu

MaiWistik – the union of face yoga, natural cosmetics, and medicinal herbs in the service of natural beauty.

Face Yoga and Natural Cosmetics Awards

Over the years, MaiWistik has received recognition both in Estonia and internationally for its contribution to natural beauty, face yoga, natural cosmetics, and conscious self-care. Our award-winning products, trainings, and initiatives demonstrate that natural methods, native medicinal herbs, and a holistic approach to beauty are highly valued by experts, users, and partners alike.

For MaiWistik, beauty is not just about external appearance. It is a conscious relationship with one's body, skin, habits, and nature. From this principle have emerged face yoga exercise cards, a natural skincare line, and trainings that help people create simple and consistent self-care rituals.

Below is an overview of MaiWistik's most significant recognitions and nominations.

Estonian Entrepreneurial Spirit 2025

MaiWistik OÜ – Successful Solo Entrepreneur, i.e., Best Employer to Oneself

In 2025, MaiWistik was recognized at the Estonian Entrepreneurial Spirit competition in the category of Successful Solo Entrepreneur. The recognition was awarded by the Estonian Association of Small and Medium-sized Enterprises (EVEA), which has been highlighting inspiring, smart, and consistent small businesses in Estonia since 2013.

This recognition holds special significance for MaiWistik, as the brand has largely grown from one person's vision, courage, and consistent work. MaiWistik combines natural therapy, face yoga, Estonian medicinal herbs, and natural skincare into a holistic lifestyle brand centered on conscious self-care and natural beauty.

Lifestyle Awards 2025 – Best Green Initiative

TOP10 nomination

MaiWistik was nominated among the TOP10 in the category of Best Green Initiative at the 2025 Lifestyle Awards. The nomination highlights MaiWistik's commitment to environmental sustainability, a nature-friendly lifestyle, and conscious consumption.

MaiWistik's green mindset includes natural ingredients, valuing native medicinal herbs, environmentally friendly production where possible, the use of digital learning materials, recyclable packaging, and prioritizing recycled paper for printed materials. The brand's goal is to offer skincare and self-care products in a way that respects both people and nature.

The Break Fellowship 2023

International Female Entrepreneur Accelerator Program

In 2023, Mai-Liis Kivistik, the creator of MaiWistik, participated in the international female entrepreneur program The Break Fellowship. This program develops entrepreneurial and leadership skills, connecting female entrepreneurs from different countries and supporting their development at an international level.

As part of the program, a 27-day work retreat was held in Spain, focusing on business development, networking, strategic thinking, and international growth opportunities. For MaiWistik, this was an important step in developing the brand's broader vision and export directions.

Buduaar Beauty Favorite 2023

Clensik Meadowsweet Facial Oil

In 2023, Clensik Meadowsweet Facial Oil received the Buduaar Beauty Favorite award. Clensik is one of MaiWistik's most beloved products, suitable for both cleansing the skin and as a facial oil.

The product is valued for its clean composition, practicality, and skin-supporting effects. Meadowsweet is an important native plant for MaiWistik, used for its soothing and nourishing properties on the skin. Clensik helps make facial care routines simpler, gentler, and more natural.

Trainer of the Year Special Award 2022

Recognition for outstanding contribution to training work

In 2022, Mai-Liis Kivistik received the Trainer of the Year special award within the framework of Adult Learner's Week. The recognition highlights her contribution to adult education, sharing practical skills, and inspiring people towards a more holistic and conscious way of life.

Mai-Liis has trained people on topics of face yoga, natural cosmetics, medicinal herbs, self-care, and natural beauty. The strengths of her trainings are practicality, warm guidance, and the ability to make complex topics simple and suitable for everyday life.

Buduaar Beauty Favorite 2022

Face Yoga Exercise Cards

In 2022, MaiWistik's face yoga exercise cards received the Buduaar Beauty Favorite award. The face yoga cards are designed to support regular face yoga practice at home, while traveling, or alongside a busy lifestyle.

The cards received recognition for their user-friendliness, practical format, and simple exercises that help strengthen and relax facial muscles. They are suitable for beginners and anyone who wants to make face yoga a natural part of their daily self-care routine.

Anne & Stiil Beauty Favorite 2022

Cupik Herbal Facial Oil

In 2022, Cupik Herbal Facial Oil was recognized in Anne & Stiil's Beauty Favorite selection. Cupik is MaiWistik's plant-inspired SOS product, created to support skin in situations where it needs extra care and a soothing touch.

The product received attention for its high-quality natural ingredients and practical usability. Cupik combines the power of plants and oil care into a simple ritual that fits well with conscious skincare.

Outstanding Young Estonian – TOYP Estonia 2021

Nominee

In 2021, Mai-Liis Kivistik was selected among the top 14 in the Estonian round of the international TOYP, or Ten Outstanding Young Persons, program. The recognition highlights young people who contribute to the development of their field, community, and society.

Mai-Liis was recognized for her activities in the fields of natural therapy, entrepreneurship, face yoga, and natural beauty. The nomination confirmed that a small personal mission can grow into a broader impact and value in society.

Recognizing Those Who Care for the Future 2021

Swedbank Recognition

In 2021, MaiWistik received attention within Swedbank's initiative Recognizing Those Who Care for the Future for its socially responsible and sustainable actions.

This recognition aligns with MaiWistik's values, which center on environmental awareness, a nature-friendly lifestyle, conscious consumption, and valuing local plants. MaiWistik aims to inspire people to make smaller but consistent choices that support both personal well-being and the preservation of nature.

Anne & Stiil Beauty Favorite 2021

Curetik Celandine Ointment

In 2021, Curetik Celandine Ointment received the Anne & Stiil Beauty Favorite award. Curetik is one of MaiWistik's most iconic products, created with a deep interest in medicinal herbs and the natural support of the skin.

The greater celandine ointment received recognition for its herbal composition, distinctive concept, and practical usability. The product well represents MaiWistik's approach: simple ingredients, herbal wisdom, and skin-supporting care in one jar.

Buduaar Beauty Favorite 2021

Happik meadowsweet face cream and Female Force yarrow exfoliator

In 2021, two MaiWistik products received the Buduaar Beauty Favorite award: Happik meadowsweet face cream and Female Force yarrow exfoliator.

Happik is designed to support dry and sensitive skin, combining the herbal power of meadowsweet and horsetail with a nourishing balm-like texture. Female Force yarrow exfoliator is a body care product that softens the skin and helps create the feeling of a home spa treatment.

Both products reflect the core of MaiWistik: naturalness, results-oriented care, and the appreciation of local plants in daily beauty routines.

Why are these recognitions important for MaiWistik?

MaiWistik's awards and nominations are not just signs of product or business success. They show that natural beauty, face yoga, medicinal plants, and natural cosmetics are topics that resonate with more and more people. The recognitions confirm that even a small Estonian natural cosmetics brand can create great value if it has a clear mission, quality ingredients, and a genuine desire to support people's well-being.

MaiWistik continues to work to bring practical knowledge of face yoga, natural skincare, and medicinal plants to people, and to inspire more conscious choices in beauty, health, and environmental preservation.

Frequently Asked Questions

What topics does MaiWistik cover in media and content creation?

MaiWistik focuses on topics such as face yoga, natural cosmetics, medicinal plants, skincare, nervous system balance, conscious self-care, and natural beauty. Our goal is to share practical and understandable knowledge that helps people support their beauty and well-being in a natural way.

Who is the author of MaiWistik's content and articles?

MaiWistik's content and articles are created by Mai-Liis Kivistik, a nature therapist, face yoga teacher, trainer, and the founder of MaiWistik. Her approach combines medicinal plants, natural skincare, face yoga, and conscious self-care into a holistic view of natural beauty.

Where have MaiWistik's articles and thoughts been published?

MaiWistik's knowledge and thoughts have been shared in various magazines, publications, blogs, and media. Previous articles can be found both on MaiWistik's blog and in various magazine issues. In addition, we have introduced face yoga and natural beauty topics on television, including shows and channels such as Reporter, TV3 Seitsmesed, Terevisioon, Prillitoos, Telehommik, and Buduaar.

Does MaiWistik engage in media and content creation collaborations?

Yes, MaiWistik is open to media and content creation collaborations concerning natural beauty, face yoga, natural cosmetics, medicinal plants, skincare, and holistic well-being (yoga, osteopathy, posture). Collaborations may include articles, expert commentary, interviews, podcasts, guest columns, educational content creation, workshops, and practical presentations.

What recognitions has MaiWistik received?

MaiWistik has received recognitions in the fields of entrepreneurship, training, face yoga, and natural cosmetics.